2005 Agency Business Report: <strong>GCI Group</strong>

Owned by WPP Group (throughout 2004, owned by Grey Global Group, now part of WPP)

Owned by WPP Group (throughout 2004, owned by Grey Global Group, now part of WPP)

Bob Feldman, CEO

Number of offices: Seven in the US, 39 worldwide.

Senior hires: Several at VP level and above, including Jennifer Cohan as president, GCI New York, formerly with Cohn & Wolfe; Bill Martin, SVP, GCI healthcare, formerly head of corporate communications and IR for biopharmaceutical company SangStat; Lynne Skinner, SVP, previously at PricewaterhouseCoopers and the economic development division of the Austin Chamber of Commerce.

Senior departures: Tom Reno, president of GCI New York to become New York GM for Hill & Knowlton; Michael Roth, SVP healthcare to Aventis; Rob Ferris, to Honeywell.

How many offices do you have in the US? 7

What region is growing? Steady growth across North America with particular strength in California and Texas.

Has your ownership status changed in the past year? GCI's parent company, Grey Global Group announced its agreement to be acquired by WPP. The deal closed in March 2005.

Number of practice areas: Six - healthcare, consumer marketing, corporate, media relations, public affairs, and technology

What practice areas were strong? Healthcare has been strong, and GCI won PRWeek's Campaign of the Year for its work for Medtronic. Consumer practice also demonstrated strength in 2004, including earning AOR status with Schick.

Distribution of accounts across practice areas: Healthcare, 39%; consumer, 22%; corporate, 22%; tech, 9%; media, 4%; other, 4%.

Key account wins: Include Dial, Lowes, Volkwagen, NEC Mitsubishi, Shell, Continental Airlines.

Key account losses: Invest Northern Ireland, Invista, SlimFast

Accounts expanded into new markets: Dell now spans 27 countries.

Financial performance: GCI experienced both top and bottom line growth and slightly exceeded its expectations.

Outlook: CEO Bob Feldman cites positive growth in consumer, healthcare and technology as a key factor in its "reasonable growth" in 2004, as well as increased opportunities to work with clients on a multi-country basis. The firm's ownership officially changed from Grey Global Group to WPP this year, which offers potential opportunities for GCI to look at its growth strategy. Feldman notes that clients are receptive to programs embedded with good business analysis and metrics, the development of which has been a major focus for the agency.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in