2005 Agency Business Report: <strong>DeVries PR</strong>

Owned by Interpublic Group (part of the Constituency Management Group)

Owned by Interpublic Group (part of the Constituency Management Group)

Madeline deVries, chairman

Number of offices: One - New York

Staff numbers: 94, up 7 (7.5%) from 2003.

Senior hires: James Allman, CEO (Madeline DeVries became chairman); Cliff Berman, managing director, consumer products practice; Julie McGuire, SVP, food and lifestyle practice; Laura Pesin, SVP, beauty practice.

Senior departures: Ian Hooper, vice chairman and COO, retired; Joanna Voracheck, SVP, beauty practice, left.

Practice areas: DeVries' focus is consumer marketing public relations, with areas of specialty including packaged goods, food, wine and spirits, beauty, personal care, fashion and retail. The healthcare practice represents both prescription and OTC products. The agency's business model is to have few, and long-term relationships with blue-chip marketers.

Distribution of accounts across practice areas: DeVries handles 22 brands for 10 clients. Seven in the consumer practice, six in healthcare, five in food and lifestyle, and four in beauty.

Key account wins: Bank of America, Pepperidge Farm, Johnson & Johnson

Key account Losses: Hellmann's/Best Foods; Old Navy

Proportion of clients on a retainer: DeVries operates on a fee-for-program basis.

Did financial performance meet expectations? Revenues exceeded our expectations, as did top- and bottom-line growth.

Outlook: Jim Allman, recently named CEO, says that the firm's business model of working with few, great brands has allowed it to outpace the industry in growth. "Also, given the evolution of the media, there are so many opportunities for PR as one of the pieces in the communications mix for consumer goods, which is what we do," he says. Hiring great talent is a major focus to keep pace with senior additions last year.

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