NEW YORK: Bob Feldman is going Hollywood.
The GCI CEO has officially announced he is heading to DreamWorks Animation SKG as its first head of corporate communications, confirming a report in the April 11 issue of PRWeek.
Feldman's start date is still to be determined.
WPP announced that Jeff Hunt has assumed the CEO position at GCI. Hunt was previously president of GCI Latin America. He will remain in Texas.
Executive search firm Heyman Associates approached Feldman about the position about the same time that WPP acquired GCI parent, Grey Global Group, in September 2004. However, Feldman said the move was unrelated to the acquisition.
"It was one of those fortuitous, out-of-the-blue things," Feldman said. "I got a chance to meet other members of the senior management team and was impressed with the tenure of the group. Some of them had been with [CEO] Jeffrey [Katzenberg] for up to twenty years. It felt like a first class organization with a very exciting future."
Feldman called his decision to leave GCI difficult, but said he was enthusiastic about the new challenge. He declined to discuss any financial terms stemming from his departure.
The animation studio became its own entity in 2004 after spinning off from parent studio DreamWorks SKG.
Feldman will report to Katzenberg and COO Ann Daly, and be tasked with all DreamWorks Animation communications strategy and aid the company's brand strategies and initiatives.
Feldman had held the position of president and CEO at GCI Group, a WPP company, for about eight years.
"Bob's expertise in public relations, experience with a broad mix of Fortune 500 companies, and strength in management all combined to make him a great choice for us," said Jeffrey Katzenberg in a statement.
NY-based Feldman will move to the Los Angeles for the position.