MACHIPONGO, VA: United Poultry Concerns (UPC) is planning to use media outreach and grassroots efforts by its 12,000 members to get attention for its first International Respect for Chickens Day, scheduled for May 4.
The day is planned as "part of our ongoing effort to help people appreciate chickens as fellow creations rather than just a food source," said Karen Davis, president of the 15-year-old organization.
UPC also campaigns against cruel treatment of chickens in food processing, science, education, and the entertainment arena.
The group has distributed one release on the May 4 event and plans another round of press releases this week. Davis also is appearing on vegan-oriented radio and
online shows to promote involvement in the day.
"We're going to be revving up our outreach shortly and I have no doubt we will be getting contact from journalists," Davis said.
The organization has sent its members postcards encouraging them to write letters to local editors, try to get on local radio talk shows, host vegan parties, and to hold events at local schools. It's also listing such tactics on its website, www.upc-online.org