It's hard not to notice the Nokia 7280

I get a lot of pitches to review cell phones and usually pass because they look ordinary.

I get a lot of pitches to review cell phones and usually pass because they look ordinary.

I like things with a level of individuality.

That's why I couldn't wait to try the Nokia 7280, a tiny phone that looks like either a large lipstick holder or a James Bond spy camera, depending on how you view the world.

The 7280 is also a camera, which makes it all the more fun as a conversation piece. It sports a touch-wheel control similar to an iPod. I found dialing with it to be tricky, but my daughter, who has an iPod Mini, had no trouble.

A mirror on it becomes the phone screen when you turn it on, another cool touch.

The phone worked well, as did the camera, although you will need a Bluetooth- or infrared- equipped computer to download your pictures from it.

The bottom line is this phone will get you noticed, but there are other, more practical phones out there. The choice will depend on personal style and how much you want to spend to be noticed.

Any suggestions for gadgets we should try? Send them to toybox@prweek.com

  • John N. Frank writes Toy Box. He is the Chicago-based Midwest bureau chief for PRWeek.

    Price $600 (expected price when 7280 goes on sale this summer)

    Available at nokiainstyle.com

    Specs For GSM networks; infrared and Bluetooth connectivity

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