LOS ANGELES: Universal Studios Home Entertainment (USHE), a division of Universal Pictures, has appointed Lea Porteneuve to a newly created VP of publicity position.
Porteneuve, a veteran entertainment PR pro who spent nearly a decade at MGM, will oversee internal and external corporate publicity efforts for the home entertainment releases of Focus Features titles, as well as television and made-for-DVD properties.
She will report to SVP of publicity Vivian Mayer.
"We are thrilled to have someone with Lea's experience and creativity step into this important role," said Mayer. "Her background in both corporate communications and film publicity make her a perfect fit for our growing department."
USHE has titles including White Noise, In Good Company, and the soon-to-be-released Assault On Precinct 13.