Wendy's ramps up its efforts in CA to rebound from finger claim

COLUMBUS, OH: Wendy's plans to step up local marketing efforts in northern California to recapture business lost after a woman alleged she found a finger in chili at a San Jose, CA., Wendy's.

COLUMBUS, OH: Wendy's plans to step up local marketing efforts in northern California to recapture business lost after a woman alleged she found a finger in chili at a San Jose, CA., Wendy's.

Nationally, Wendy's is considering whether to continue discussing the incident with the media, said Denny Lynch, SVP for communications.

"We are not out of the woods yet and no one is pretending we are," said Lynch. "The question is when do we stop talking?"

The hamburger chain has been working with the New York, Chicago, San Francisco, and Los Angeles offices of longtime agency Ketchum during the crisis.

The Las Vegas woman who made the finger claim March 22 has since been arrested and faces charges in California in relation to her actions in the incident.

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