ATLANTA: Coca-Cola has selected 5W PR to handle US public relations work for Evian bottled water.
The soft drink maker spoke with five agencies and narrowed the field to three before selecting 5W during a search earlier this year, said Ray Crockett, a Coke PR staffer who provides PR support for Evian.
Evian is a premium brand that often identifies itself with celebrities. It wanted an agency that was comfortable in the premium market.
"We just felt that 5W PR was most closely suited to what the brand was trying to accomplish," said Crockett. He would not disclose PR spending or who the other finalists were.