EAST RUTHERFORD, NJ: Elana Bodner has joined MWW Group as VP for MediaMixx, the agency's radio promotions and broadcast services division. She will work primarily out of the agency's New York City office.
Bodner's previous experience included positions at The News Market, Medialink, and Waggener Edstrom.
"It's an ultimate segue for me because it's really a combination of everything I've done and taking it to the next level," she said.
MediaMixx, which was started 18 months ago, offers a variety of radio promotions and broadcast services, including ANRs, RMTs, and PSAs.
"By hiring Elana, it allows us to accelerate even further the growth and reach of the division," said Michael W. Kempner, president and CEO of MWW. "We cover the landscape well today. It's more a question of getting broader and deeper in our offering and in our client base."
Bodner said she will help promote the value of radio as a PR tool, since it is often underutilized.
"It's a phenomenal vehicle to really allow us to target specific demographics and consumers," she said. "My goal is to further develop the group to where we really can bring success to our clients by creating unique radio promotion and sponsorship campaigns."