LOS ANGELES: The Bush administration has tapped a top NBC Universal PR pro to handle media relations for the embattled Department of Education.
Kevin Sullivan, most recently SVP of corporate communications and media relations at NBCU, has been nominated to be assistant secretary of education for communications and outreach. He wills serve under US Secretary of Education Margaret Spelling, whose department continues to be plagued over its payments to commentator Armstrong Williams to promote the No Child Left Behind initiative.
Prior to joining NBCU in 2000 as VP of sports communications, Sullivan worked in PR for the Dallas Mavericks for eighteen years.
NBCU West Coast staffer Kathy Kelly-Brown, who was most recently VP of entertainment publicity, will replace Sullivan.
Kelly-Brown will relocate to New York from LA, and will handle the development and execution of all NBCU media relations strategy, as well as serving as the principal corporate media representative and spokesperson across NBCU networks. She will also oversee special executive projects.
In other Universal news, Jeff Herrera has been appointed to the newly created position of VP of multicultural marketing for Universal Studios Home Entertainment (USHE). He will oversee the crafting and implementation of marketing strategies aimed at Latinos, blacks, and other ethnic groups.