NEW YORK: The Port Authority of New York and New Jersey (PA) has issued its first-ever RFP for assistance in securing corporate sponsorship of Port Authority properties.
PA spokesperson Steve Coleman said that PR agencies could be expected to bid for the contract. He said that the PA is relying on estimates of potential revenue for the project to come from the bidders rather than the Authority itself.
The PA hopes to fund transportation projects with the sponsorship revenue. The Authority estimates that it serves 450 million customers per year, a hefty incentive to corporate advertisers.
Coleman also sought to calm public fears that the RFP could result in excessive commercialization of public properties. "We're looking for people that might want to sponsor, say, a PATH train station, where they would get exclusive rights to the advertising and whatever is publicly displayed," he said.
The Authority is also offering sponsorships of train cars, kiosks, and even the PATH train's "SmartLink" card.
The RFP's winner will be announced in mid-June, and work will begin soon after.