ATLANTA, GA: Laurie Goldberg has been named SVP of PR for CNN News Group, a new position overseeing PR for CNN/US, CNN Headline News, CNN.com, CNN en Espanol, CNN Airport Channel, CNNRadio, and CNN Newsource.
"I've always been about building the brand and having brand strength," she said. "And that's what I'm really hoping to do at CNN."
For the past six years, Goldberg has worked as SVP of PR for Cartoon Network, another Turner subsidiary. She previously worked at Cohn & Wolfe, primarily handling music accounts.
Goldberg said media outreach would play a major role in the PR strategy for CNN News Group. "That's the number one thing: to make sure that the brand is properly represented," she added. "It is a crowded market."
The increased scrutiny of the media will present a challenge, Goldberg said.
"You want to show that you're doing the right thing," she said. "You're presenting the news."
Goldberg will be based in CNN's Atlanta office, but will also maintain an office in New York. She will begin her new position June 6.