LOS ANGELES: Smith & Wesson Holding Corporation, the parent company of the 153-year-old firearms maker, has hired Elizabeth Sharp to fill the newly created position of VP of investor relations.
Based out of Arizona, Sharp will handle all shareholder and analyst communications. She will also deal with the financial media.
Sharp said that the position was one of several executive additions after the company hired a new CEO late last year, and she is charged with raising the arms-maker's profile with investors.
"Although it's a very well-established company, it has been off the radar screen for a lot of investors for quite a long time," she explained. "Because the company has not done a lot of investor relations in the past, there is fertile ground for doing some strategic IR planning."
She added that the company is pushing into new markets right now, and is especially concentrating on increasing sales to military and law enforcement.
Recently, it won a contract to supply pistols to the United States Army Security Assistance Command Special Projects Office, its first military contract in recent times.
Prior to joining S&W, Sharp served as VP of corporate relations for Arizona-based Three-Five Systems, an electronic manufacturing services company.