NEW YORK: Omnicom has aligned its three largest ad agency brands with other, smaller marketing firms from its Diversified Agency Services (DAS) division, creating nominal holding-companies-within-a-holding company. But Omnicom says the move will have no e
BBDO, DDB, and TBWA will be the ad agency flagship brands in the new system.
DAS chairman and CEO Tom Harrison said the motivation for the move was to ensure that ?the agency and the DAS company?go in [on] equal footing toward the client, so that one discipline does not overshadow the other.?
The strategy is aimed at creating a more ?client-centric, idea-centric? model of communications, Harrison said. But he emphasized, ?We have had no conversations whatsoever about including PR in the communications companies around the agency network.?
He left open the possibility of PR joining the fold of the newly aligned companies in the future, but said it would depend on ?the evolution of client needs.?