New York: PRWeek is now collecting data for the 2005 Corporate Survey. This study of in- house communicators looks at such issues as PR budgets, staffing, use of firms, and measurement.
In addition, this year's survey will look at issues related to blogs and the increasingly fragmented media environment.
Last year's survey, in which 409 pros were polled, revealed that PR budgets were increasing. More than 50% of respondents reported that their overall PR budgets rose, but those increases were still small, at a 5% bump for a quarter of the sample.
Staffing levels hadn't changed for 54% of the respondents, demonstrating that PR teams were still getting by with limited personnel resources.
The survey evaluated the most effective ways for teams to demonstrate ROI. Media-content analysis was considered the most effective tool, with 22% giving it the highest rating.
Ad equivalency was considered the least effective method.
A full 3% of respondents last year reported that they were planning to review their PR agency relationships.
To take the survey, log on to www.prweek.com and click the button on the right of the page.