WASHINGTON: The Partnership for Food Safety Education is working with Porter Novelli on a consumer education campaign about the importance of properly maintaining household refrigerator temperatures.
The effort, called "BAC Down!," includes media outreach and educational materials that retailers will be able to distribute to consumers.
The partnership's website, www.fightbac.org, has downloadable stickers, signage, and advertisements retailers can customize to encourage consumers to buy thermometers for their refrigerators.
"We're trying to convince consumers that they should monitor exact temperatures in their refrigerators," said Shelley Feist, executive director of the partnership.
Keeping refrigerator temperatures at 40 degrees or below can prevent the growth of food-borne pathogens that cause diseases, such as listeriosis.
Porter Novelli's Washington office, which also works with the partnership on other projects, developed the themes and graphics for the campaign, said Feist.
The partnership will spend roughly $100,000, not including the value of in-kind donations from member organizations, on the effort.
The partnership was formed in 1997 by federal agencies and food industry groups to promote food safety. Feist joined in September 2003 as its first full-time executive director.