PHILADELPHIA: An article in Philadelphia magazine portraying female PR pros as Jimmy Choo-wearing, Sex and the City-type divas has prompted at least one client of the agencies featured to cancel its advertising with the publication.
The article in the June issue, titled "Girl Power," focused heavily on Philadelphia agency Cashman & Associates, led by Nicole Cashman. The article mixed in compliments from clients with comments from those who said they hired her because of her physical assets.
Following publication, Signature Restaurants, a Cashman client, decided to pull its planned advertising from a future issue.
"Unfortunately, due to the recent article on Nicole Cashman and Cashman & Associates ... we've been instructed by Brasserie Perrier and Le Bec-Fin [both owned by Signature] to end ad-buy negotiations on their behalf," read the e-mail from Cashman & Associates. The correspondence was first reported by The Philadelphia Inquirer.
"[Clients] called us 100% on their own," Cashman said, denying that she had any input into Signature's decision to withdraw advertising.
"We follow the directions of our clients," she added. "In this case, we took direction."
Chris Scarduzio, co-partner of Signature Restaurants along with Chef Georges Perrier, said the article, which referred repeatedly to Cashman's cleavage, drove him to pull advertising.
"As long as I'm breathing, I will not give a penny to that magazine," he said.