The presentation went well and the floor is now open to questions.
Then comes a zinger and you're hemming and hawing. Your answer didn't go over well and it has a material effect on the outcome of your presentation.
This book is an important primer that trains you on how to answer that sort of unexpected question, whether it comes after a client presentation, media interview, or debate.
Weissman provides poignant examples from the world of politics that show the damage that can be done by defensive or uncontrolled answers. The key is maintaining an audience's trust by establishing your own confidence and ability to stay the course - and in control.
This book provides such tips as not repeating incendiary words and references, being an active listener, leveling the playing field in the Q&A session, and reinforcing your selling points.
A master of this process, Weissman offers winning tips for handling audience questions in the most trying circumstances.
Title In the Line of Fire
Author Jerry Weissman
Publisher Prentice Hall (July 2005), 216 pages
Reviewed by Art Stevens, managing partner, StevensGouldPartners