A turbulent ride is in store for US Airways

The considerable media debate over whether a merged US Airways/America West has much of a future is no surprise given the rocky past of airline mergers.

The considerable media debate over whether a merged US Airways/America West has much of a future is no surprise given the rocky past of airline mergers.

While some industry experts tout the "revenue synergy" expected to flow from the combined airlines, others note huge operational hurdles and "integration" issues. And a few seem to think that the industry would be better served if twice-bankrupt US Airways would just go away quietly and give someone else the chance to fill more seats.

Most frequent messages

1. US Airways has more to gain from a merger than America West

2. Both airlines have a history of financial trouble

3. Revenue growth will result from the ability to price and schedule as one airline

4. The combined airlines should compete more effectively with lower-cost rivals

5. Success depends on winning back US Airways business customers and improving service

Based on an analysis of major-market news coverage appearing from April 16-May 23, 2005.

Evaluation and analysis by Delahaye - a division of Bacon's Information

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