'Weekend' magazine to target affluent women

NEW YORK: Hearst Magazines is launching Weekend, a magazine designed to give readers advice on how to make the most of their days off.

NEW YORK: Hearst Magazines is launching Weekend, a magazine designed to give readers advice on how to make the most of their days off.

Susan Wyland, former editor of Lifetime, Real Simple, and Martha Stewart Living, will serve as editor-in-chief. She said the magazine?s target audience is affluent women, age 35 and over.

Weekend, she said, will be a ?true lifestyle magazine,? encompassing everything from cooking and decorating to travel and relaxing.

The publication, which launches next week, will be divided into two sections: ?Weekend at Home? and ?Weekend Away.?

?You would have to read lots of other different magazines to get what you would get from a single issue of Weekend,? she said.

The July/August issue will have a distribution of 500,000 copies.

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