PR agency head undertakes person campaign for stem-cell research

NEW YORK: Eric Yaverbaum, president of Jericho Communications, is taking on an issue close to home with his new ?Walk a Mile in My Shoes? campaign.

NEW YORK: Eric Yaverbaum, president of Jericho Communications, is taking on an issue close to home with his new ?Walk a Mile in My Shoes? campaign.

The effort seeks to convince President Bush to reconsider his planned veto of a bill that would expand public funding for stem cell research.

Yaverbaum?s campaign is urging people who care for sick or disabled family members to send notes and pairs of old shoes to express support for the bill, which the House passed last month.

?We can?t have a ?Million Caretaker March? in Washington. We have to be home when we?re not working,? Yaverbaum explained. ?But we can send the president a million pairs of our old shoes with an emotional and realistic note of what we do every single day.?

Yaverbaum?s wife has multiple sclerosis, one of several diseases that medical researchers hope can be helped by stem cell research.

Such research ?could actually help my wife and, if not my wife, my kids and their kids,? Yaverbaum said. ?I want to put this issue under a microscope and see what people have to say about it. I think I can change the framing of the debate.?

Yaverbaum issued a press release June 2 about his campaign and has begun doing media interviews to talk up his efforts.

He?ll increase media relations as he receives shoes, which he?s asking people to send to his New York office.

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