HOBOKEN, NJ: Citigate Financial Intelligence, the Incepta-affiliated IR agency, is in the midst of a rebranding campaign to publicize its new name, CapitalBridge.
The new name is meant to evoke ?our Company?s mission of connecting our investor relations clients to the investment community around the world,? MD Chris Taylor said in a statement.
The announcement of the name change was timed to coincide with the National Investor Relations Institute (NIRI) conference in South Florida this week. CapitalBridge distributed marketing materials?including specially colored M&M candy?to fellow IR professionals there.
The rebranding also entailed a new website address and a name change for the agency?s IR technology platform, from CitigateIRx to CapitalIRx.
Taylor did not return a call before press time. Other US Citigate brands, including Sard Verbinnen and Cunningham, remain unchanged.