NEW YORK: Eric Chandler has been named director of PR for Bauer Publishing, which counts In Touch Weekly and Woman?s World among its titles.
He previously served as PR manager for LPI Media Group, publisher of The Advocate, Out, and The Out Traveler.
One of Chandler?s key responsibilities, he said, will be to promote the business side of Bauer.
?The company has so many stories to tell, yet no one has been dedicated to telling the stories,? he added.
He will also be involved in developing the company?s strategic communications plan.
?People don?t know all of our titles,? he said. ?We kind of fly under the radar screen and this is a chance to bump up exposure for the company.?
Chandler said he will also oversee Bauer?s team of four publicists, working to ?create a synergy? between consumer and trade PR.