NEW YORK: The sponsors of the Live 8 concert are making sure the press and the world have plenty more than the show to talk about as it builds awareness for fiscal and health neglect in Africa.
Live 8 is the latest iteration of Bob Geldof's Live Aid series. The free concert is designed to influence global leaders at the upcoming G8 Summit.
"We want to see the [media] talk about the G8; not just the [concert] line-ups," said Elizabeth Freund, president of Geldof's PR agency ef/pr.
The concert is scheduled for July 2, four days before the summit in Perthshire, Scotland. Protests, rallies, and marches are also planned.
Freund said that various partners would coordinate to help bring members of the media to the concerts. Partners include AOL and DATA, which U2 lead singer Bono founded in 2002 to fight African poverty.
Seth Amgott, DATA spokesman, said the organization planned to help citizens fly from JFK to Scotland and would make sure it had rapid response messaging ready for the media depending on what transpired at the summit.
"We're throwing everything we can against the wall before the G8," Amgott said.
Official broadcast partner AOL will be working on a number of initiatives to energize the online community, including launching blogs written live from the event, encouraging celebrities to record video messages about the African plight, and providing information on the issues in Africa and on the G8 Summit. These will all be located on a hub AOL plans to launch soon.
"We want to be there for the people who want to continue talking about the experience," said Ann Burkart, AOL senior director of corporate communications.