ATLANTA: The Brand Atlanta Campaign has chosen Ogilvy PR as its AOR, tasked with positioning the city as a viable business, tourism, and lifestyle destination.
The Brand Atlanta Campaign was created in February as a public and private initiative to create a stronger brand identity for the city.
The initiative is a component of Mayor Shirley Franklin's (D) New Century Economic Development Plan, which aims to spur economic growth.
The agency beat out seven other firms for the business, including GolinHarris, Porter Novelli, and Edelman, said Helen Tarleton, secretary for the communication committee for the campaign.
Tarleton added that, while final billings would not be determined until after the campaign concluded its fundraising efforts, the agencies were asked to make proposals based on budgets between $100,000 and $200,000.
Ogilvy's Atlanta office will execute the media relations, grassroots outreach, and communications components of the plan. It will work closely with Brand Atlanta's advertising agencies, Grey Worldwide Atlanta and Lattimer Moffitt Communications.
Atlanta will soon open several new hotels, the Georgia Aquarium, and the new World of Coca-Cola. It also will expand upon the High Museum of Art.