Multicultural PR pros report job difficulties in new survey

NEW YORK: Multicultural PR professionals are less satisfied with their jobs than their white counterparts, with many adding that they feel their careers have been impacted by racism, according to a new survey.

NEW YORK: Multicultural PR professionals are less satisfied with their jobs than their white counterparts, with many adding that they feel their careers have been impacted by racism, according to a new survey.

?Sixty percent [of black and Hispanic survey respondents] really feel they are put on slow-moving [career] tracks and are not afforded the same opportunities as are white practioners,? said Lynn Appelbaum, one of the survey?s co-heads and chair of the department of media and communications arts at The City College of New York.

The survey polled 132 multicultural PR practioners via an online questionnaire, supplemented with pre- and post-discussion groups. It was conducted by Appelbaum and Rochelle Ford, assistant professor of advertising and PR sequence coordinator at Howard University, in October 2004 and January 2005. RF Binder Partners was the underwriter.

In addition to differences in job satisfaction, the survey found that 56% of respondents felt that multicultural practitioners were often or frequently relegated to menial tasks, and 54% said they have experienced subtle discrimination by their employers or fellow employees.

Hispanic practioners reported experiencing racism more often than black practioners.

?Hispanic practitioners did not feel as though they were doing as well in the profession or were accorded the same opportunities,? said Appelbaum.

The poll also found that agencies owned or operated by women had a better track record with diversity than male-run shops, and that having strong mentors was a key to keeping multicultural staff happy and progressing on their career tracks.

?A lot of people just don?t feel included from the beginning,? said Appelbaum of the need for mentors. ?For multicultural practioners coming into a white firm, there is a feeling of being an outsider.?

Full results of the survey can be found at

"www.ccny.cuny.edu/prsurvey">www.ccny.cuny.edu/prsurvey.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in