WARSAW: Edelman's new Polish operation is fighting a PR battle of its own.
Polish agency Business Communications Associates (BCA) is accusing Edelman of stealing its staff to start its new Polish office. BCA also claims the US-based firm stole its clients.
Barbara Kwiecien had been a minority owner of BCA before agreeing to set up Edelman's new office in Poland. "Barbara Kwiecien's and her partners' behavior is against all the principles of professional ethics," said Sylwia Bilinska, a spokesperson for Migut Media SA, the majority owner of BCA, in an e-mail.
David Brain, president of Edelman Europe, said those clients now being served by Edelman's Polish office were previously served by BCA through an agreement between the two agencies, but the agreement was null now that the firm had its own presence in the market.
BCA has taken its case to the media and to the Polish Public Relations Consultancies Association, which has come out against Edelman.
Edelman has launched a media relations effort in response, telling the Polish business community that it will raise the PR standards in their country.