GREENVILLE, SC: Michelin North America fielded more than 700 consumers calls before noon today after it advised racing teams using its tires not to compete in a Formula One race in Indianapolis over the weekend.
Michelin?s four-person communications team worked throughout the weekend to handle media calls and to prepare key company officials and its consumer relations department to deal with the questions.
?Our key message is that Michelin is committed to safety and we wouldn?t compromise safety,? said Lynn Mann, director of PR for Michelin North America.
After two crashes occurred with cars using Michelin tires during practice on Friday, the company advised teams not to use its tires for the upcoming race. Michelin maintains the problems were specific to the condition of the course.
Michelin tried to get the track modified but was turned down, Mann noted. Fourteen teams sat out the race as result.
By the time the race ended Sunday, Mann had scripts ready for Michelin consumer relations staffers.
The company?s motor sports PR agency, EMC Public Relations of Detroit, dealt with media at the track in Indianapolis Sunday. PR people from Michelin?s French parent company were on hand as well.
Investor relations issues are being handled in France where Michelin stock trades. Shares of Michelin & Cie, the parent of Michelin North America, fell more than 3% Monday.