Medical marijuana debate spreads to PSAs

WASHINGTON: In the aftermath of the two blows to the medical marijuana policy movement, groups on both sides of the issue have launched PSAs using ?real people? to state their case.

WASHINGTON: In the aftermath of the two blows to the medical marijuana policy movement, groups on both sides of the issue have launched PSAs using ?real people? to state their case.

The Marijuana Policy Project (MPP) is expected to launch three radio PSAs next week, the first that use actual medical marijuana patients.

In the first two, talk show host Montel Williams, who suffers from multiple sclerosis, and Angel Raich, a cancer patient who brought her legal battle all the way to the Supreme Court, discuss the reasons why they support policy reform.

The third features author Tom Robbins, whose mother went blind from glaucoma because she refused to use marijuana. The drug is believed to relieve the build-up pressure in the eye that causes glaucoma.

?It?s a very simple, straightforward appeal,? said Bruce Mirken, MPP director of communications. He added that he plans to pitch the general, trade, and entertainment press with the message that the recent judicial and legislative rulings did not kill the issue.

The timing, however, was not specifically related to those events, he said. ?It was impossible to plan this because we didn?t know when the Supreme Court would rule.?

The Partnership for a Drug-Free America Foundation also is working with Euro RSCG on four TV PSAs, in which teens communicate directly with their peers.

The ?Voices of Teens? campaign uses ?dynamic and honestly cool kids? to show other teens that using drugs doesn?t make someone cool, according to the Foundation.

The spots direct viewers to anti-drug website freevibe.com, which is sponsored by the Office of National Drug Control Policy.

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