NEW YORK: The Public Relations Society of America (PRSA) has introduced a new online media room to better communicate with journalists.
The new site, developed with TEKgroup International, offers several new features, including RSS reader functionality, e-mail notification system, and a search engine for archived news items and press releases.
Janet Troy, director of PR for PRSA, said the new media room is designed to serve as an example for how the industry should interact with the media.
?It?s much more hands-on,? she said. ?We can give information to the reporters on a much more timely basis.?
Another new section of the site is ?Advocacy Issues,? which is designated for PRSA responses and viewpoints on breaking news. Troy said such a section is important because PRSA has been speaking out on a variety of topical issues within the last year.
The site also offers journalists the opportunity to use PRC Search, the database for PRSA publications. Previously use had been reserved for PRSA members.