Porter Novelli unveils rebranding campaign, other changes

NEW YORK: Porter Novelli last week announced a raft of changes designed to make the agency more ?client-centric,? including a rebranding campaign and a total restructuring of the way it presents its offerings.

NEW YORK: Porter Novelli last week announced a raft of changes designed to make the agency more ?client-centric,? including a rebranding campaign and a total restructuring of the way it presents its offerings.

Gary Stockman, former CEO of the Americas, was installed in the newly created position of president. He will join CEO Helen Ostrowski, chief talent officer Greg Waldron, and chief financial officer Mike Gehb in the agency's global leadership group.

The restructuring brings all of the agency's talents under three broad disciplines: marketing, corporate communications, and public affairs. They will be further segmented into core industry groups of technology, healthcare, and consumer, and 11 specialty practices including interactive, sponsorships, multicultural, and others.

The agency was previously organized around the practices of technology, healthcare, public affairs, and corporate.

"This really reflects a recognition of what clients are looking for," Stockman said. "In today's fragmented media environment, taking a 360-degree view is a real advantage."

Along with the restructuring, PN introduced a rebranding program that features the new slogan, "Many Minds, Singular Results."

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