NEW YORK: Corporate communications budgets are continuing a slow, steady climb, according to the PRWeek/Weber Shandwick Corporate Survey 2005.
Of the 228 in-house professionals surveyed across the corporate spectrum, more than 40% said they expect their budgets to rise in the coming year, and another 54% believe that their budgets will remain unchanged. The cumulative average budget increase reported was 24%.
For the first year, PRWeek included a section in the survey designed to measure the effect of blogs on corporate communications. Responses showed that, while blogs are almost universally "on the radar" of corporate communicators, those that are actively taking advantage are still a distinct minority. Eight percent of respondents reported maintaining a corporate blog at their company, and 22% said that they monitor the blogosphere "a great deal." But close to half admitted that they don't monitor blogs at all.
Fewer than 60% of respondents said that they employ an outside PR agency. Of those that do not, about one-fifth plan to hire an agency this year.
Click here for the survey.