ALF hires marcomms EVP

WASHINGTON: The Anti-smoking group American Legacy Foundation has named Joseph Martyak as EVP for marketing, communications, and public policy.

WASHINGTON: The Anti-smoking group American Legacy Foundation has named Joseph Martyak as EVP for marketing, communications, and public policy.

Martyak, who will oversee the group?s youth smoking prevention and cessation campaigns, must now find ways to continue the group?s efforts despite a loss of its primary source of funding.

ALF, known for its ?Truth? and ?Bob Quits? campaigns, emerged in 1999 as a result of the Master Settlement Agreement between the tobacco industry and 46 state attorneys general. A provision of the agreement called for tobacco companies to fund youth anti-smoking programs.

But the group received its last payment in 2003, money that?s already been stretched to the breaking point.

?We?re going to be making the most of whatever level budget we have,? Martyak said. ?We?re going to be looking at creative ways to maintain or improve what we?re doing.?

Martyak noted that the declining budget hasn?t yet changed the group?s relationships with agencies Golin Harris and The Ad*itive. But he did not rule out the possibility.

?Our agency needs are in a transition,? he said, adding that agency budgets have been adjusted as a result of ALF?s financial considerations.

Martyak said the group will focus on promoting both the dangers of smoking as well as the role ALF has played in educating young people.

He declined to discuss the specifics of what new measures the group would use ? or which ones might be cut. ALF is looking for new donors, but Martyak?s department is not directly involved in those efforts.

Martyak will report to president Cheryl Healton and oversee a staff of about 20 people.

He joined from Washington, DC-based public affairs firm Van Scoyoc Associates, where he was VP for communications. He has also served assistant administrator for public affairs at the Environmental Protection Agency.

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