OAKLAND, CA: Broadcast monitoring company Multivision has released Digital Showroom 3.0, an all-in-one web-based product allowing users to monitor, view, analyze, and share clips.
Brent Bamberger, VP of marketing for Multivision, said the product has been in development since the release of the 2.0 version more than a year ago.
?We have a very open channel of communication with our client base and our prospect base,? he said.
Some of the new features of the product are details on media hits? tonality, placement of the company mention within the broadcast, and media impact. The media impact is a score that comprises audience number, placement, and tone.
Users can also compare their coverage to that of their competition.
?It gives people a level playing field on how this hit is related to all other hits out there,? Bamberger said.
He added that the product includes two ?timesaving devices.? The newsrooms and newsreels allow users to compile clips into a format that is easy to share.