PRWeek launches webcast guide on company weblogs

NEW YORK: PRWeek's first webcast, "Guide to Corporate Blogging," will examine the risks and rewards for companies exploring this burgeoning medium.

NEW YORK: PRWeek's first webcast, "Guide to Corporate Blogging," will examine the risks and rewards for companies exploring this burgeoning medium.

Much buzz surrounds blogs these days. Many companies are launching their own or allowing employees to blog. But what things must a company consider before it takes this step? Is blogging for everyone? What are the risks? How much should employees be monitored?

PRWeek's webcast aims to address these issues and more.

Speakers will include Tim Bray, director of web technologies for Sun Microsystems and one of the company's most popular bloggers; Christine Halvorson, chief blogger for Stonyfield Farm; and Jonathan Carson, CEO of BuzzMetrics.

The webcast will be moderated by PRWeek editor-in-chief Julia Hood. Participants will be invited to submit questions during the hour-long program.

The webcast is produced in association with Peppercom.

The program will be held at 2pm EST on Thursday, July 21, and is free to participants. To register, please log on to PRWeek. com and click on the button for the webcast. For more information, contact Jennifer Burke at jennifer.burke@prweek.com.

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