FTC seeks agency to bolster its anti-identity theft push

WASHINGTON: The Federal Trade Commission (FTC) is looking for an agency to help it educate Americans on how to avoid identify theft.

WASHINGTON: The Federal Trade Commission (FTC) is looking for an agency to help it educate Americans on how to avoid identify theft.

The campaign will focus on expanding the FTC's network of strategic partners that help deliver anti-ID theft messages.

The contract is expected to be worth between $750,000 and $950,000 for the first year, and will be eligible for renewal for up to two years.

Many organizations already use the FTC's information on ID theft as a basis for their own materials. The commission said it wants to build upon that foundation with other strategies for contacting potential partners.

"A lot of this contract will be partnership-building," said Nathaniel Wood, assistant director of consumer and business education in the FTC's Bureau of Consumer Protection.

The FTC currently contracts with Widmeyer Communications on education efforts related to credit cards and ID theft, Wood said.

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