2005 Global Profile: Weber Shandwick


Harris Diamond

Headquarters location

New York

Total US staff

Not supplied.

Total non-US staff

Not supplied.

Worldwide office locations

Wholly-owned: Atlanta, Austin, Baltimore, Boston/Cambridge, Chicago, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, Minneapolis, New York, Portland, Seattle, San Francisco, St. Louis, Sunnyvale, and Washington, DC, Calgary, Montreal, Ottawa, Toronto, Vancouver, Algiers, Manama, Brussels, Prague, Cairo, Paris, Berlin, Cologne, Frankfurt, Hamburg, Munich, Budapest, Dublin, Tel Aviv, Milan, Rome, Turin, Amman, Safat, Beirut, Casablanca, The Hague, Oman, Lisbon, Doha, Jeddah, Riyadh, Barcelona, Madrid, Geneva, Zurich, Tunis, Dubai, Aberdeen Belfast, Edinburgh, Glasgow, London, Manchester, Sydney, Beijing, Guangzhou, Shanghai, Hong Kong, Bangalore, Mumbai, New Delhi, Jakarta, Tokyo, Kuala Lumpur, Singapore, Taipei, Bangkok

Affiliates/Partners: Buenos Aires, Rosario, Rio de Janeiro, Sao Paolo, Santiago, Bogota, Mexico City, Montevideo, Vienna, Sarajevo, Sofia, Abidjan, Zagreb, Nicosia, Copenhagen, Tallinn, Helsinki, Athens, Tehran, Nairobi, Riga, Vilnius, Skopje, Lagos, Oslo, Warsaw, Bucharest, Moscow, Bratislava, Ljubljana, Cape Town, Johannesburg, Stockholm, Istanbul, Kampala, Kiev, Cardiff, Seoul, Islamabad, Karachi, Lahore, Manila

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name


Global structure

Weber Shandwick people in offices and in our practice areas throughout the world work collaboratively in serving clients with global needs. Our executive management team is an integrated team of regional managers, global practice and client leaders.

Key Clients

MasterCard International: The Asia Pacific regional mandate is now 10 years old and from it we have grown the MasterCard business significantly in the last year. Weber Shandwick now advises MasterCard in 42 countries across Asia Pacific, Europe, South America, the Middle East, and Africa, and handles significant projects in the US, spanning Washington, DC, Chicago, St. Louis, and New York.

Microsoft: Engaged with Microsoft since 1996, Weber Shandwick helps multiple Microsoft business groups manage the intersections between technology, business, consumers, and entertainment. The global account is led out of Seattle with Weber Shandwick's multi-disciplinary teams supporting Microsoft in the US, Europe, and Asia, with Microsoft-trained staff in 24 offices - from London to Kuala Lumpur.

Siemens: Weber Shandwick has worked with Siemens since 1999. Weber Shandwick is the global agency of record for Siemens' mobile phone unit (now partnered with BenQ). The account is led out of our London office where we coordinate PR in 45 markets. Weber Shandwick represents Siemens Corp. in the US, working for a number of Siemens business units and CEO corporate reputation.

Global revenues change from one year ago (Global revenue is defined as revenue generated by all regions)

Not supplied.

International revenues change from one year ago (International revenue is defined as revenue generated by all regions excluding the region in which the agency is headquartered)

Not supplied.

Global staffing change from one year ago

Andy Polansky was named to the new global role of president of Weber Shandwick.

International staffing change from one year ago

Tim Sutton rejoined the agency and serves as chairman of Weber Shandwick Europe.

Performance in light of expectations and the sociopolitical factors affecting performance

Weber Shandwick's performance exceeded expectations in 2004 in all regions. Improving economies in many markets, coupled with a strong focus and significant growth across our global client base, fueled the company's success.

Business won, or lost, in the past year due to a global PR consolidation by the client

Account wins from June 2004 through June 2005 include Allergan, Allstate, BEA Systems, Celgene, Cisco Systems, Clorox, Disney Publishing, Electronic Arts, Fournier Pharma, Genentech, KFC, MasterCard, MasterFoods, Schering AG, Shanghai Expo Bureau, Tylenol, Unilever (multiple brand assignments). Account losses from June 2004 through June 2005 include Scottish Enterprise.

Best-performing and under-performing regions

The outlook is strong in all regions. North America is in a mature growth phase. Europe and Asia Pacific are experiencing higher growth than in recent years. China is one of our fastest-growing international operations.

Region targeted for increased or decreased investment of resources this year

We continue to invest resources in our global healthcare practice, and are adding senior talent across all practice areas. In addition, we are investing in the US, China, and Eastern Europe.

New region/country under consideration to enter this year and consideration of international acquisitions or organic growth

We continue to invest throughout the globe, and as a general rule focus on organic growth.

International pro bono activities and other ways the firm connects with the regions in which it operates

Our commitment to the communities where we operate is part of our heritage, and in many offices, a key aspect of our culture. In 2004, we contributed services to nonprofit organizations and other entities in need worldwide. We launched a new initiative: Weber Shandwick | Making a Difference. It brings together the diverse community relations and pro bono initiatives managed by our local offices and shares news about them on our intranet and external Web site under a unifying brand. A new internal awards program honors the offices and professionals who engage in outstanding pro bono and community relations work.

Our pro bono outreach continues to be as varied and diverse as our offices. For example, in Dallas, we work with the Texas Association Against Sexual Abuse. In Singapore, we help a Habitat for Humanity chapter, and in New York we served the Center for Addiction and Substance Abuse at Columbia University. A new partnership in the UK will award pro bono PR services from Weber Shandwick to winning non-profit organizations.

Key changes made over the past couple of years that were driven by clients' changing needs

We continue to invest in our Client Relationship Leader (CRL) program, which provides resources, tools, and training to help global client leaders bring to their clients the full benefit of Weber Shandwick's strategic thinking and capabilities. The program empowers the client leader to focus on the global needs of the client and client team. This initiative continues to be extremely well received by our clients as well as key managers in the organization, who see it as a distinct career path that transcends the traditional, office-specific track.

In the area of interactive public relations, the demand by clients for more non-traditional ways to reach audiences has led to a variety of new technology-driven products and services to deliver results, such as the addition of a "blog relations" capability to reach citizen journalists, the establishment of client news feeds using Really Simple Syndication (RSS) technology, the broadcasting of client messages to MP3 players via podcasting, and even wireless and mobile PR solutions.

Our clients have asked for solutions that make managing marketing efforts more efficient and we have enhanced WeberWorks, our marketing program management application, to meet this need. Teams are now able to analyze program results, and have additional insight for program planning, with an increased number of automated media results feeds and enhanced graphing and displaying functionality. We have also enhanced WeberWorks' ability to measure return on investment by program, major initiative, and particular project.

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