2005 Global Profile: Ruder Finn

co-CEOs

Kathy Bloomgarden and Peter Finn

Headquarters location

New York

Total US staff

430

Total non-US staff

200

Worldwide office locations

  • Wholly-owned: New York, Chicago, Washington, DC, Los Angeles, San Francisco, London, Paris, Jerusalem, Beijing, Singapore, Shanghai, Guangzhou, Hong Kong, Sydney

    Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

    100%.

    Global structure

    Each office has a managing director who reports to Kathy Bloomgarden and Peter Finn.

    Key clients

    Novartis

    Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

    US, Europe and Asia, Australia. We manage and execute programming for all Novartis accounts through a wholly owned RF office and work with affiliates when necessary.

    Type of work done on the account, including practice areas involved

    Work on Novartis includes product PR (Rx, OTC, Generics, Gerber), corporate reputation, executive support, M&A, internal communications and change management, web development, and advertising. Healthcare, Corporate Branding, Crisis Communications, RF interactive, and RF design are the practice areas that service the account.

    Length and type of engagement

    We have been working with Novartis on various capacities since before the merger of Ciba and Sandoz to form Novartis, beginning approximately in 1992.

    Management structure of the account

    The Novartis account is headed by CEO Kathy Bloomgarden in New York. We currently do not have any staff housed inside Novartis and estimate 100 people working on the account.

    How account is billed

    Billing varies on each project, but is primarily handled by billing time and out-of-pocket expenses separately.

    Size of budget

    Not supplied.

    Audi

    Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

    China only (covering all key cities), wholly-owned office.

    Type of work done on the account, including practice areas involved

    Positioning/Messaging, brand communication programs, media management, dealers communications, sponsorship, product launches, media training, issues and crisis management, and internal consultancy.

    Length and type of engagement

    Since 1999, exclusive agreement for car client.

    Management structure of the account

    Mao Jingbo, Senior Vice President and General Manager, Ruder Finn Beijing, with a team of over 20 based in Beijing, Shanghai, and Guangzhou.

    How account is billed

    Both retainer and projects.

    Size of budget

    Not supplied.

    BT Infonet

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