2005 Global Profile: Ogilvy Public Relations Worldwide

CEO

Marcia Silverman

Headquarters location

New York

Total US staff

Not supplied.

Total non-US staff

Not supplied.

Worldwide office locations

Wholly-owned: Atlanta, Cambridge, Chicago, Denver, Los Angeles, New York, Sacramento, San Francisco, Washington, DC, Athens, Barcelona, Brussels, Bucharest, Dublin, D?sseldorf, Frankfurt, Helsinki, Istanbul, Lisbon, London, Madrid, Milan, Moscow, Paris, Prague, Seville, Stockholm, St. Petersburg, Vienna, Warsaw, Zurich, Amman, Bahrain, Beirut, Casablanca, Cairo, Dubai, Jeddah, Johannesburg, Kuwait City, Nairobi, Riyadh, Bangalore, Bangkok, Beijing, Canberra, Chennai, Colombo, Guangzhou, Ho Chi Minh City, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Seoul, Shanghai, Singapore, Sydney, Taipei, Tokyo

Affiliate/partnership: Buenos Aires, La Paz, Bras?lia, S?o Paulo, Rio de Janeiro, Santiago, Quito, Mexico City, Lima

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

All of our wholly owned agencies use the Ogilvy PR brand name either as the part of the full name or clearly identified on all material as being an Ogilvy PR Company (i.e. BWR - An Ogilvy PR Company).

Global structure

Our three regions (the Americas, Asia Pacific, and EMEA) have regional executives who report into Marcia Silverman, worldwide CEO. We also have global practice heads for each of our seven practice areas. Additionally, for our larger clients, we have client service leaders who work with the account on a global level.

Key clients

DuPont

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

US, Europe, and Asia Pacific.

Type of work done on the account, including practice areas involved

Ogilvy PR is the lead agency for all of DuPont's communications and as they are an amazingly diverse company, the work ranges from issues management to product promotion to internal communication and corporate positioning.

Length and type of engagement

DuPont consolidated all of their global communications work with Ogilvy PR in 2003.

Management structure of the account

This is truly an integrated marketing team, covering multiple communications disciplines. There is a global leader for each discipline and Jamie Moeller, Managing Director of Global Public affairs is the global PR lead.

How account is billed

Not supplied.

Size of budget

Not supplied.

Unilever

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

US, Europe, and Asia Pacific.

Type of work done on the account, including practice areas involved

Various projects in each region.

Length and type of engagement

In some of the regions, we have been working with Unilever for the past 11 years.

Management structure of the account

US lead is Barby Siegel. Asia Pacific lead is Scott Kronick. Europe lead is Jane Goodman.

How account is billed

Not supplied.

Size of budget

Not supplied.

CFA Institute

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