2005 Global Profile: Manning Selvage & Lee

CEO: Mark Hass

CEO: Mark Hass

Headquarters location

New York

Total US staff

400

Total non-US staff

550

Worldwide office locations

Fully-owned: Atlanta, Beijing, Berlin, Boston, Chicago, Detroit, Ann Arbor, Frankfurt, Hong Kong, London, Los Angeles, Milan, Montreal, New York, Paris, San Francisco, Shanghai, Singapore, Toronto, Washington, DC

Partially-owned: Sao Paulo, The Hague, Buenos Aires, London

Network Partners: San Antonio, Athens, Belgrade, Budapest, Copenhagen, Dubai, Beirut, Jeddah, Cairo, Kuwait City, Gothenburg, Helsinki, Istanbul, Jakarta, Manila, Olso, Stockholm, Malaysia, Tokyo, Warsaw

Affiliates: Atlanta, Austin, Houston, Baltimore, Caracas, Charlotte, Columbia, Cleveland, Columbus, Dallas, Denver, Indianapolis, Kansas City, Las Vegas, Long Island, Mexico City, Miami, Minneapolis, Nashville, New Orleans, New York, Orlando, Philadelphia, Phoenix, Pittsburg, Portland, Raleigh, Roanoke, Sacramento, Salt Lake City, San Diego, San Francisco, San Juan, Seattle, St. Louis, Bangkok, Ho Chi Minh City, Jakarta, India, Pakistan, Seoul, Signapore, Sydney, Wellington, Switzerland, Berlin, Brussels, Bulgaria, Ireland, Johannesburg, Portugal, Madrid, Paris, Prague, Tel-Aviv, Vienna

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

100%

Global structure

MS&L's overall management and performance is led by its global chief executive officer, Mark Hass. Reporting directly to Hass is the firm's global management board. In addition, many of MS&L's largest multinational accounts are led by worldwide account directors. These accounts include Philips, Procter & Gamble, and sanofi-aventis. The role of the worldwide account director is essential to ensuring consistent client service around the world, information sharing and integration of programming.

MS&L also has regional industry and practice experts around the globe, covering key areas of focus for our clients. These areas include, among others, public affairs, crisis communications, employee communications, corporate social responsibility, pharmaceutical marketing, consumer marketing, biotechnology, technology and research and measurement.

Key clients

Philips

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

MS&L and its global network work on Philips business in the following countries: the US, Canada, Mexico, Argentina, Chile, UK, France, Germany, Netherlands, Spain, Sweden, Italy, Portugal, Dubai, South Africa, Australia, Singapore, Taiwan, China, Hong Kong, Shanghai, Beijing, Korea, Japan, and Phillipines.

Type of work done on the account, including practice areas involved

MS&L does work for Philips Corporate, Domestic Appliances & Personal Care (including Norelco and Sonicare, in addition to Philips appliances), Lighting, Consumer Electronics, Consumer Technology, Corporate, and Medical Systems.

Length and type of engagement

Philips has been a client of MS&L's for 11 years; in 2004, MS&L was appointed Philips global corporate agency of record.

Management structure of the account

JoEllen Zumberge is the global account director. MS&L work for Philips spans the healthcare, corporate and consumer groups at the agency. Work ranges from strategy and counsel to media relations and brand positioning. Each Philips product division that MS&L supports is overlayed with an in-country and global structure in order to leverage and align businesses to better position Philips as a fully-integrated healthcare, lifestyle and technology company. In addition to the divisional work, MS&L has helped create and support initiatives that span all divisions including "Designing at Home" and several celebrity outreach programs.

How account is billed

Not supplied.

Size of budget

Not supplied.

 

Procter & Gamble

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly owned office of the firm

MS&L does P&G account work out of its fully owned North America (main offices include New York, Chicago, Los Angeles, Washington, DC, Ann Arbor, and Toronto), South America, European offices (including Germany, London, Italy, and support from other European offices, including Greece and Turkey), and EMEA (Dubai and Asia).

Type of work done on the account, including practice areas involved

MS&L's work for P&G is a mixture of product and brand marketing support in several Global Business Units, such as fabric and home care, family care, healthcare, beauty, pet care, and corporate counsel. This work is done primarily within its consumer, corporate and healthcare groups. MS&L's programs for P&G span a range of disciplines including consumer marketing, media relations, entertainment marketing, influencer marketing, positioning, brand strategy, and most recently, M&A communications supporting P&G's acquisition of Wella, A.G.

MS&L has worked on award-winning campaigns for brands such as Swiffer, Mr. Clean, Downy and Prilosec.

Length and type of engagement

P&G has been a client of MS&L's for more than 15 years.

Management structure of the account

Kelly Walsh is the European account director and Keith Hughes is the North American account director.

How account is billed

Not supplied.

Size of budget

Not supplied.

Sanofi-Aventis

The Publicis sanofilab is a specifically created, virtual and integrated communication agency within the Publicis Groupe which uses the Groupe resources to provide to sanofi-aventis complete and coordinated services of communication on a local, regional, and worldwide scale. The public relations element in the Publicis sanofilab is provided from the Public Relations and Corporate Communications Group - PR agencies within this include MS&L, Rowland and Publicis Consultants.

Type of work done on the account, including practice areas involved

The Publicis sanofilab, through its Groupe PR partners, offers a full range of PR resources to sanofi-aventis. These range from corporate and crisis management through ethical healthcare to consumer communications and from clinical trials through to product launch and beyond.

Management structure of the account

Tim Fordham-Moss is the global account director. Stephanie Stamatakou is the North America account director. Sally Bradford is the EMEA account director. Shirley WongWalker is the Asia-Pacific account director

How account is billed

Not supplied.

Size of budget

Not supplied.

Global revenues change from one year ago (Global revenue is defined as revenue generated by all regions)

Increased slightly.

International revenues change from one year ago (International revenue is defined as revenue generated by all regions excluding the region in which the agency is headquartered)

Increased slightly.

Global staffing change from one year ago

Remained the same.

International staffing change from one year ago

Remained the same.

Performance in light of expectations and the sociopolitical factors affecting performance

The overall performance of the firm met expectations and in some regions, exceeded expectations.

Business won, or lost, in the past year due to a global PR consolidation by the client

Sanofi-Aventis.

Best-performing and under-performing regions

Asia Pacific continues to show the most growth and greatest potential. The Chicago and Atlanta markets are growing well. In the healthcare sector, our business around the world is quite strong and is a strong growth opportunity. While no specific "region" is under-performing, some markets are rebounding at a slower pace than others. Overall, there has been business improvement throughout the network.

Region targeted for increased investment of resources this year

We are unable to provide the answer to this question at this time.

Region targeted for decreased investment of resources this year

We are not decreasing our investment in any region.

New region/country under consideration to enter this year and consideration of international acquisitions or organic growth

International growth is always a priority and we are actively seeking to identify new partners. Currently, we are also focusing strongly on organic growth and consolidation opportunities created by the formation of the PRCC.

International pro bono activities and other ways the firm connects with the regions in which it operates

In order to ensure relevance in each local market, pro bono activities are typically developed by each office. In the US, several offices including Boston, Atlanta, and Detroit offer grants to local non-profits for pro bono public relations work. Outside of the US, some offices offer their expertise at local universities or charities.

Key changes made over the past couple of years that were driven by clients' changing needs

Investment in Asia Pacific, which is driven by clients' needs in this ever-changing market.

Creation of a healthcare public affairs specialty to help our clients address changing regulatory environments.

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