2005 Global Profile: GolinHarris

CEO

Fred Cook

Headquarters location

Chicago

Total US staff

Not supplied.

Total non-US staff

Not supplied.

Worldwide office locations

Wholly-owned: Atlanta, Baltimore, Bangkok, Beijing, Brussels, Chicago, Dallas, Dubai, Frankfurt, Geneva, Guangzhou, Hong Kong, Houston, Irvine, London, Los Angeles, Madrid, Mexico City, Miami, Milan, New York, Paris, San Francisco, Seattle, Shanghai, Singapore, Taipei, The Hague, Tokyo, Washington, DC

Affiliate/partnership: Argentina, Australia, Brazil, Canada, Central America, Chile, Colombia, Czech Republic, Hungary, India, Israel, Mexico, Peru, Poland, Russia, Scandinavia, South Africa, The Balkans, Venezuela

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

100%

Global structure

We are structured geographically, and by practice group. Many of our accounts are served by multiple offices and practices, with one key individual as the Client Relationship Leader.

Key clients

SC Johnson

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

We are the global agency of record for SC Johnson, servicing the client in every market in which they operate through GH offices and affiliates, as needed. The SC Johnson account is led out of the Chicago office with strong regional leadership support in Europe, Asia, and Latin America.

Type of work done on the account, including practice areas involved

The work done for SC Johnson is primarily focused on product launches, brand communication, and issues and crisis management. Our corporate communications, public affairs, and marketing and brand strategy practices are involved.

Length and type of engagement

Agency of record since March 2005.

Management structure of the account

The global account is led by Ellen Ryan Mardiks and Scott Farrell in Chicago. As this relationship is relatively new, we are still establishing the structure of the account team. We are currently engaged with SC Johnson in five markets.

The lead offices in Europe are Brussels (PA) and London. In Asia, Hong Kong is the lead office.

How account is billed

We bill fees for professional services hourly; expenses are billed as incurred.

Size of budget

Not supplied.

Florida Department of Citrus

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

We service the Florida Department of Citrus through GH offices and affiliates in six countries: US, Canada, UK, France, Sweden, and Norway.

Type of work done on the account, including practice areas involved

Marketing public relations, media relations, issues management, industry relations, crisis response, and strategic alliances.

Length and type of engagement

Agency of record since 1995.

Management structure of the account

The global account is led by Wendy Love, the Client Relationship Leader based in Chicago. There are 20 employees across six offices/affiliates, servicing the account. We don't have anyone on site at the client's location.

How account is billed

We bill fees for professional services hourly at adjusted, government rates; expenses are billed as incurred.

Size of budget

Not supplied.

DHL

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly-owned office of the firm

GolinHarris in Singapore (regional lead), Hong Kong, Taiwan, and Japan.

Type of work done on the account, including practice areas involved

Primarily media relations and issue management. We also develop all regional press materials.

Management structure of the account

Regional lead out of Singapore. Account team across markets is about 20.

How account is billed

The account is billed by retainer. Accounts established at different times across markets.

Size of budget

Not supplied.

Global revenues change from one year ago (Global revenue is defined as revenue generated by all regions)

No meaningful change from last year.

International revenues change from one year ago (International revenue is defined as revenue generated by all regions excluding the region in which the agency is headquartered)

No meaningful change from last year.

Global staffing change from one year ago

No meaningful change from last year.

International staffing change from one year ago

No meaningful change from last year.

Performance in light of expectations and the sociopolitical factors affecting performance

Global performance met expectations. We didn't see any significant impact from international events.

Business won, or lost, in the past year due to a global PR consolidation by the client

We are adding countries to our FDOC relationship based on client need. While not due to an official global consolidation, we are experiencing new international opportunities from key clients such as Owens Corning, Nintendo, SCHWARZ PHARMA and VTech.

Best-performing regions

All regions continue to maintain strong performance, particularly the US. In fact, all regions have improved performance over last year.

Under-performing regions

All regions have improved performance over last year.

Region targeted for increased investment of resources this year

We're investing in all regions, in different ways. We've introduced our brand in Dubai. We've hired new people representing key markets and areas. In addition, we're continuing to invest in a few distinct specialty practices that differentiate GolinHarris: for instance Employee Communications and Social Marketing.

Region targeted for decreased investment of resources this year

None.

New region/country under consideration to enter this year and consideration of international acquisitions or organic growth

We have plans to introduce GH in at least one additional international market in 2005 based on client need.

International pro bono activities and other ways the firm connects with the regions in which it operates

GolinHarris is committed to the communities in which it conducts business. Throughout our diverse locations, GolinHarris engages with and encourages employees to be involved with non-profits and in charitable work.

Project G.I.V.E. is a GolinHarris program created to support employees engaged in individual volunteer work, and to encourage more employees to explore the experiential learning opportunities that volunteerism affords.

Our employees are committed to volunteering their time and energies with great organizations such as the American Red Cross, Habitat for Humanity, Chicago's Off the Street Club, Project Angel Food, Shake-A-Leg-Miami, Baylor Breast Cancer Center, City Harvest , Little Kids Rock, America's Junior Miss Council, Chicago Cares, Bottomless Closet, National Multiple Sclerosis Society, Children's Memorial Hospital, Pillars, Catholic Charities, Health Crisis Network, Junior League, Urban League, YWCA, Salvation Army, Best Buddies International, among others.

Finally, GolinHarris is agency of record for a number of not-for-profits, including Ronald McDonald House Charities and the American Legacy Foundation. We make a specific commitment of time and pro bono work to these clients, in addition to the paid-for scope of work.

Key changes made over the past couple of years that were driven by clients' changing needs

Increased collaboration across offices, geographical areas, and IPG companies to serve our clients and win new ones.

Rapid growth of internal communications in Europe and Asia.

Increased focus on leadership and people throughout the company, adding dynamic new senior staff members who have strengthened our capabilities and brought new ideas to our clients.

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