2005 Global Profile: GCI Group

CEO: Jeff Hunt

CEO: Jeff Hunt

Headquarters location

New York

Total US staff

Approximately 220

Total non-US staff

Approximately 580

Worldwide office locations

Wholly-owned: Atlanta, Texas, Chicago, Los Angeles, New York, San Francisco, Toronto, Mexico City, Chile, Ecuador, Peru, Puerto Rico, Venezuela, Czech Republic, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Netherlands, Norway, Poland, Spain, Sweden, Switzerland, South Africa, Turkey, UK, India, Malaysia, and Japan

Affiliate/partnership: Argentina, Brazil, Colombia, Belgium, Latvia, Romania, Bulgaria, Lebanon, Russia, Egypt, Lithuania, Slovakia, Estonia, Nigeria, Slovenia, Israel, Portugal, Ukraine, and UAE

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

Not supplied.

Global structure

Our worldwide CEO, Jeff Hunt leads our Global management team who are responsible for setting a global agenda for the company. Jeff also oversees GCI's North American operations, while Adrian Wheeler serves as chairman of GCI Europe out of our London office.

Key clients

Our largest international client is Dell, who we have been working with since 2001. Today we serve this client in 26 countries providing a range of services, such as executive visibility, corporate positioning, product support, and media relations. From the beginning of our engagement with Dell, we have placed GCI staff onsite as a way of insuring the development of a superior partnership. Jeff Hunt serves as global client leader based out of Austin with the support of a worldwide team.

In addition to Dell, major international accounts also include Medtronic led by AnnaMaria DeSalva, GCI Worldwide Managing Director, Healthcare. Our work includes public affairs, product positioning, and issues management and ongoing strategic counsel. In addition, we work on behalf of British Airways led by Rhodri Harries, Director, GCI London and provide media relations, consumer marketing, and issues management support. We cannot share budgets information.

Global revenues change from one year ago (Global revenue is defined as revenue generated by all regions)

Not supplied.

International revenues change from one year ago (International revenue is defined as revenue generated by all regions excluding the region in which the agency is headquartered)

Not supplied.

Global and international staffing change from one year ago

Global and international staffing levels have remained stable while productivity continues to improve

Performance in light of expectations and the sociopolitical factors affecting performance

Global and international performance has met expectations specifically with regard to our ambitious goals around productivity.

Business won, or lost, in the past year due to a global PR consolidation by the client

We saw business grow with top client, Dell, as a result of agency consolidation and geographic expansion on side of client.

Best-performing regions

North America and Europe in particular are performing as expected and to our financial plan and Latin America is beginning to exceed expectations.

Under-performing regions

Asia Pacific has yet to develop to its potential.

Region targeted for increased or decreased investment of resources this year

We will sustain our investment in Europe and Latin America and increase in North America and Asia Pacific.

New region/country under consideration to enter this year and consideration of international acquisitions or organic growth

As a matter of principal our global strategy does not revolve around "dots on the map." We seek out strategic alliances with key partners as we've done in Latin America and to a certain extent Asia in keeping with the philosophy of our parent company.

International pro bono activities and other ways the firm connects with the regions in which it operates

Many of our offices take part in pro bono work that is relevant to their specific regions and clients. The best example is our award-winning work on behalf of the JED Foundation, an American non-profit organization for the prevention of suicide.

Key changes made over the past couple of years that were driven by clients' changing needs

Two years ago GCI embarked on a corporate strategy based on research that indicated clients were expecting more than ever to see a return on their investment in PR. As a result, we have sharpened our approach to strategy development by emphasizing research, analysis, and impact quantification. We have also raised the standards of client service to foster even more seamless partnerships with our clients. The model we are working against is the very model that drives our Dell relationship and has received industry recognition for its excellence. Our employee training is commensurate with our corporate strategy and our work on behalf of the Medtronic client that dominated this year's industry awards is a direct result of the success to date.

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