2005 Global Profile: Fleishman-Hillard

CEO

John D. Graham

Headquarters location

St. Louis

Total US staff

Not supplied.

Total non-US staff

Not Supplied.

Worldwide office locations

Wholly-owned: Amsterdam, Atlanta, Austin, Berlin, Boston, Brussels, Charlotte, Chicago, Cleveland, Dallas, Dublin, Edinburgh, Frankfurt, Hong Kong, Houston, Kansas City, Kuala Lumpur, London, Los Angeles, Manila, Mexico City, Miami, Milan, Minneapolis/St. Paul, Montreal, Munich, New York, Ottawa, Paris, Phoenix, Portland, Prague, Quebec City, Raleigh-Durham, Sacramento, San Antonio, San Diego, San Francisco, San Juan, Seattle, Singapore, St. Louis, Toronto, Vancouver, Warsaw, Washington, DC

Majority-owned: Albany, Beijing, Buffalo, Calgary, Detroit, Guangzhou, Johannesburg, Melbourne, New York, Seoul, Shanghai, Sydney, Tokyo, Washington, DC

Affiliates: India, Indonesia, New Zealand, Pakistan, Taiwan, Thailand, Turkey, Vietnam, Denmark, Finland, Nigeria, Norway, Portugal, Saudi Arabia, Sweden, Switzerland, United Arab Emirates, Argentina, Bolivia, Brazil, Chile, Columbia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Jamaica, Panama, Peru, Venezuela

Proportion of the wholly- and majority-owned agencies that carry the parent's brand name

About two-thirds of our wholly and majority-owned offices carry the Fleishman-Hillard brand name.

Global structure

Fleishman-Hillard has a multi-tiered decentralized management structure that we believe provides optimum accountability and client service. FH has long been managed geographically - by office and by region. Within the regions, we operate 19 practice groups which drive "best-in-class" thinking and comprehensive staff development across a wide range of disciplines. We track revenues by practice group, but do not manage the company by practice group P&Ls. We also have a network of 150 "client relationship managers" who focus the best talent in the agency on serving the needs of our clients, regardless of geographic location or practice group specialization.

Key clients

Procter & Gamble

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly owned office of the firm

Twenty Fleishman-Hillard offices in the US, Europe, Asia Pacific, and Latin America work on Procter & Gamble.

Type of work done on the account, including practice areas involved

Most work for Procter & Gamble is brand marketing, issues and crisis management, public affairs, and reputation management.

Length and type of engagement

15 years

Management structure of the account

Client relationship managers for Procter & Gamble are Nancy Seliger (NY) and Kevin Bell (London).

How account is billed

Monthly billing against program budgets.

Size of budget

Not supplied.

Tata Consultancy, India

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly owned office of the firm

Sixteen wholly owned offices in the US, Canada, Europe, Asia Pacific, and Latin America work on Tata Consultancy.

Type of work done on the account, including practice areas involved

Most work for Tata Consultancy is corporate communications, marketing public relations, media relations.

Length and type of engagement

2 years

Management structure of the account

Client relationship manager for Tata Consultancy is Bob Hallman (New York). One team member is on-site in the client's offices in Mumbai.

How account is billed

Monthly billing against an annual budget.

Size of budget

Not supplied.

Emerson

Regions where account is serviced, and whether the work is done by an affiliate, partner or a wholly owned office of the firm

Fourteen Fleishman-Hillard offices in the US, Europe, Asia Pacific, and Latin America work on Emerson. Two affiliates in India and Brazil support our work in those countries.

Type of work done on the account, including practice areas involved

Most work for Emerson is corporate reputation; financial issues and investor relations; branding and marketing; media relations; internal/employee communications; interactive; research; crisis; environmental.

Length and type of engagement

52 years

Management structure of the account

Client relationship manager for Emerson is Mark Polzin (St. Louis).

How account is billed

Monthly billing against an annual budget.

Size of budget

Not supplied.

Global revenues change from one year ago (Global revenue is defined as revenue generated by all regions)

All of our global regions are having year-over-year growth.

International revenues change from one year ago (International revenue is defined as revenue generated by all regions excluding the region in which the agency is headquartered)

All of our international regions are having year-over-year growth.

Global staffing change from one year ago

Not supplied.

International staffing change from one year ago

Not supplied.

Performance in light of expectations and the sociopolitical factors affecting performance

Year-to-date financial performance levels have exceeded our budgetary expectations. Contributing factors are the ongoing resurgence of the US economy, growing investment in China and other regions, and the ongoing development of additional services offered existing clients.

Business won, or lost, in the past year due to a global PR consolidation by the client

Won: McCain Foods

Best-performing regions

All of our operating regions are on track for growth this year, with especially strong growth underway in Asia Pacific and Europe.

Under-performing regions

None.

Region targeted for increased investment of resources this year

We are investing in all geographic and practice group areas, with particular emphasis on Asia Pacific and Central and Eastern Europe.

Region targeted for decreased investment of resources this year

We are not decreasing investment anywhere.

New region/country under consideration to enter this year

We are not considering entering any new region, but are considering expansion in Southeast Asia and Central and Eastern Europe.

Consideration of international acquisitions or organic growth

Both.

International pro bono activities and other ways the firm connects with the regions in which it operates

Our senior staff holds leadership positions in many regional and international PR organizations. We were the official communications sponsor for the International Special Olympics.

Key changes made over the past couple of years that were driven by clients' changing needs

Investment in portal technology, Client Relationship Managers model, and continued development of specialty capabilities and the practice group structure.

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