Siblings become partners at late father's firm

NASHVILLE, TN: Sometimes great communicators run in the family.

NASHVILLE, TN: Sometimes great communicators run in the family.

And at Seigenthaler Public Relations (SPR), two sisters have joined their CEO sibling as investing partners in their late father's agency.

SPR, which was founded by Thomas Seigenthaler in 1972, operates primarily in the healthcare, biotechnology, real estate, energy, technology, and telecommunications industries. Seigenthaler died of leukemia in 2004.

Amy Seigenthaler Pierce took the reins as EVP of the family agency after five years with Rasky Baerlein Strategic Communications, where she was an SVP. Pierce will lead national projects for SPR's biotech, healthcare, and technology clients.

Katherine Seigenthaler joins as CMO, and will lead marketing initiatives for the agency and its clients. She had been working with SPR on a project basis since March 2003, after spending time as a reporter, columnist, and editor at The Chicago Tribune.

CEO Elizabeth Seigenthaler Courtney, who joined the company in 1986, said that annualized revenues increased 32% this year over last.

"We were determined to stay ahead of the growth and I happened to have two qualified people in my own family," Courtney said. "We learned about the profession from our father, but we also have had a strong communications background."

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