CHICAGO: Ruder Finn has hired former Burson-Marsteller regional president Andy Hopson as its Chicago managing director, giving him a mandate to grow the agency's consumer and corporate business.
The Chicago office has annual revenue of roughly $2.5 million, primarily from tech clients, said Richard Funess, president, Ruder Finn/Americas.
"We definitely need to expand our offerings in Chicago," he said. Ruder Finn wants to double its Chicago revenues in the next 18 months.
Hopson has a strong background in consumer work from his days at Publicis Dialog, which he created in 1998, after the acquisition of his former agency, EvansGroup, by Publicis Groupe.
He left as president of Burson's Northeast region after seven months last year to start his own firm.
He replaces Howard Solomon, who will now run Ruder Finn's San Francisco office.