WASHINGTON: Waggener Edstrom has been tapped to work with RESOLVE: The National Infertility Association, as the nonprofit group aims to increase its visibility in Washington and expand its role in public policy issues affecting infertility.
Wag Ed's Washington public affairs group will partner with RESOLVE on a national consumer campaign designed to increase awareness of infertility. Last November, RESOLVE moved its headquarters from Boston to Washington as part of an effort to raise its profile.
"With our heightened presence here, and now our partnership with Waggener Edstrom's healthcare public affairs specialty, we will become even more aggressive about our desire to be at the forefront on consumer issues and interests regarding reproductive choices in pursuit of parenthood," RESOLVE president and CEO Joe Isaacs said.
Lisa Osborne, account director for Waggener Edstrom Bioscience, has moved to Washington to handle the RESOLVE account. Osborne will continue to manage existing accounts, including Affymetrix, Tripos, and invivodata, the agency said.
Last September, Wag Ed opened its Washington office, headed by SVP Torod Neptune, to house part of its public affairs practice.