NEW YORK: CEO confidence in the US economy declined in the second quarter of this year, but business leaders still maintain a generally positive outlook, said a Conference Board survey released earlier this month.
CEO confidence is an important indicator for PR practitioners with corporate clients. M&A PR specialists, for example, cite it as a factor that helped drive the strong deal market of the past three quarters. M&A activity drove a bounty of work for financial communication firms that specialize in transaction work.
The survey found that CEO confidence fell to 55 on a 100-point scale, down from 62 in the first quarter. Any number over 50, though, indicates a greater number of positive than negative responses.
Near-term outlook also notably fell, as 37% said they "expect economic conditions to improve in the coming months," down from 43% in the first quarter.