BALTIMORE: Ripken Baseball, the business and philanthropic arm of former baseball star Cal Ripken Jr.?s endeavors, has hired Warschawski PR as its AOR.
John Maroon, director of public relations for Ripken Baseball, said he pushed internally for agency help and selected Warschawski based on previous relationships with Amy Christopher, SVP, and David Warschawski, president and founder.
Christopher said it was a natural fit given the fact that the agency is based in the city where Ripken made his name as an All-Star baseball player on the Baltimore Orioles. She added that Ripken Baseball also was impressed by its national branding work.
Despite the sports nature of the initiative, Maroon and Christopher said that the major media focus will be on business and general-interest outlets.
?I have solid sports media relationships [already], and we want to attract greater national exposure in non-sports media,? Maroon said.
The agency is currently focused on promoting the 2005 Cal Ripken World Series, will take place August 12 through August 21, showcasing 15 teams of 11 and 12 year olds from around the world.
?We?re telling the entrepreneurial story to the national business and consumer media,? Christopher said.
Maroon said that Ripken Baseball would determine the extent of its relationship with Warschawski after the series concludes on August 21.