PokerStars hires Bohle to tout World Series prowess

COSTA RICA: Gambling website PokerStars.com, which this year sent 1,116 players to the World Series of Poker, has selected The Bohle Company as its new agency.

COSTA RICA: Gambling website PokerStars.com, which this year sent 1,116 players to the World Series of Poker, has selected The Bohle Company as its new agency.

Two out of the past three World Series champions have been PokerStars.com players. The website wants to leverage the attention it has gained by developing world-class poker players, according to Dan Goldman, VP of marketing.

PokerStars.com, which previously worked with Edelman, selected Bohle because "we needed an agency that was large enough to handle our business, but small enough to give us the personal attention we needed," Goldman said.

Poker has become red hot, its popularity driven by televised tournaments, websites, and the lure of large jackpots. The winner of the 2005 World Series of Poker main event walked away with $7.5 million.

This year, PokerStars.com sent about 20% of World Series' contenders to the tournament.

Because of the website's success of sending people to the championship event and generating winners, "there are a lot of eyes on us," Goldman said.

There are also many eyes scrutinizing online gambling in general. While web-based gambling is legal, the legality of running such websites from the US is in limbo, Goldman noted. As such, PokerStars.com, and other similar sites, operate offshore.

PokerStars.com, rated the second-most popular poker website by PokerPulse.com, wants to use the attention to poker in general to convey that its site provides the best tools to learn how to play the game, said Sue Bohle, agency president.

"It's important that people know about the tools they offer, because their players are the ones winning," she added.

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