Northlich sets sights on New York office

NEW YORK: Cincinnati-based Northlich is planning to open a Manhattan office and has hired former Procter & Gamble VP John Bess to run it.

NEW YORK: Cincinnati-based Northlich is planning to open a Manhattan office and has hired former Procter & Gamble VP John Bess to run it.

Bess, who spent 21 years at P&G and was also president and COO of International Home Foods, will begin at Northlich on August 1.

Bess will be a group president at Northlich. The agency's influencer marketing area and its Brandstorm brand strategy consultancy will report to him.

"He brings to us a very rich experience in consumer-packaged goods and the kind of boardroom credentials that we want," said Northlich CEO Mark Serrianne of Bess, who most recently worked with IBM Business Consulting Services, counseling Fortune 100 packaged-goods companies.

Northlich, an integrated 125-person agency, decided to open an office in New York to attract more East Coast-based Fortune 100 clients, explained Serrianne.

The firm also feels a New York office will give it access to a wider talent base, particularly in brand building, he added.

The agency is still looking at potential locations within the city.

Northlich has done branding work for clients such as P&G, GlaxoSmithKline, Brown-Forman, and Georgia-Pacific.

It has grown its PR staff by about 15% this year to 30 people, Serrianne said.

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